Meet Storee!

A cheerful grey house character with a friendly face, arms, and legs standing in front of a large green pound sterling sign.

Storee is our official brand ambassador and friendly guide to the TaxStore® platform, created by Hillmans Chartered Accountants.


Created from our logo, Storee represents the idea of bringing tax and accounting services together under one roof. You’ll see Storee across the platform, helping guide you through services, tools and resources.


It reflects our approach of making tax simpler, more accessible and easier to understand, all in one place.

The Morse code character for the letter A, represented by a black dot followed by a horizontal black dash.

How We Created Storee

A sequence of three graphics showing a green pound symbol transforming into a grey house character with a smiling face.

Storee was designed directly from the TaxStore® logo in three simple steps.


1. The character begins with the TaxStore icon, which represents a place where tax and financial services are brought together under one roof.


2. The centre of the icon is filled with silver to form Storee’s body and reflect the financial nature of the TaxStore® platform.


3. Finally, we add Storee’s friendly face, arms and legs, evolving the icon into the TaxStore brand ambassador.


This approach keeps the character closely connected to the TaxStore identity while creating a recognisable guide for the platform.

The Morse code sequence for the letter "A," consisting of a dot followed by a dash on a white background.

The Idea Behind Storee

We recognise that tax and accounting can often feel complicated or intimidating. Our aim is to make these services easier to access, understand and manage online.



Across the platform, Storee highlights helpful information, guides visitors to useful resources and introduces services designed to make managing tax simpler and more accessible.

The Morse code symbols for the letter "A" consisting of a dot followed by a dash on a white background.

Where You'll Find Storee

A mascot shaped like a green house with a smiling face stands in a TaxStore office, waving its green-gloved hands.
A plush green house mascot, TaxStore, shown alone and as three circular stickers on a laptop lid.
A person practicing yoga outdoors with a small, green, anthropomorphic character performing a handstand nearby.
A mascot shaped like a green house with a smiling face stands in a TaxStore office, waving its green-gloved hands.
A plush green house mascot, TaxStore, shown alone and as three circular stickers on a laptop lid.
A person practicing yoga outdoors with a small, green, anthropomorphic character performing a handstand nearby.

Storee appears across the TaxStore® brand, helping bring the TaxStore concept to life both online and in the real world.


In-store

You may see Storee welcoming visitors in our offices, representing the friendly and approachable side of the TaxStore brand.


Online

Across the TaxStore website, social media and digital channels, Storee helps introduce services, explain concepts and guide visitors through the TaxStore platform.


Out and about

Storee also appears in marketing and promotional materials, and at local business and charity events, helping represent the TaxStore brand in the wider community.


Wherever you see Storee, the goal is the same: to represent the friendly and accessible approach behind TaxStore.

A Morse code symbol consisting of a single dot followed by a dash, representing the letter "A".

What's in a name?

Store + e = Storee


The name Storee is inspired by the idea behind TaxStore®.


Just as a store brings products and services together in one place, TaxStore was created as a platform where individuals and businesses can access tax, accounting and financial services online.


The “Store” reflects the concept of a place where services can be explored and accessed in one convenient location.


The addition of the “e” reflects the electronic nature of the platform, including e-commerce and education resources designed to help users manage their tax affairs more easily.


Storee represents the guide through the TaxStore platform, helping visitors discover services, tools and resources along the way.

A black dot followed by a horizontal black dash.

More From Storee

As TaxStore grows, Storee will continue to appear across new services, resources and digital tools, helping guide visitors through the platform and making the world of tax a little more approachable.

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Guy Hawkins

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Guy Hawkins

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Guy Hawkins

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Guy Hawkins

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